Body Image
- More than 80% of 4th grade girls have been on a fad diet (Social Issues Research Centre).
- The body type portrayed in advertising as the ideal is possessed naturally by less than 5% of females (Social Issues Research Centre).
- The average weight of a model is 23% lower than that of an average woman; 20 years ago, the differential was only 8% (Social Issues Research Centre).
- Each year the U.S. spends over $33 billion on weight-reduction programs, diet foods and beverages (HealthAtoZ.com).
- 95% of diets fail. (Barbara Cohen, Ph.D., "The Psychology of Ideal Body Image as an Oppressive Force in the Lives of Women," 1984)
- Ads on TV and in magazines tend to use the most idealized images of women—research has shown that exposure to these ads negatively impacts body image (Social Issues Research Centre).
(accessed from: http://loveyourbody.nowfoundation.org/factsheet.html ~ 10-6-08)
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